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WebChapter 1 Consumer Behavior: The Basics In This Chapter Understanding the basics of consumer behavior Considering the decision-making process and the influences that … WebDelbert I. Hawkins. Del is C. H. Lundquist Professor of Marketing and Chair of the Marketing Department at the University of Oregon. He has served as Director of the MBA Program, Director of the Lundquist Center for Entrepreneurship, Director of the Oregon Executive MBA Program, Interim Director of the Museum of Art, and Associate and … WebAug 6, 2024 · David L. Mothersbaugh, Ph.D., is Professor and Robert C. Morrow Faculty Fellow at The University of Alabama, where he has served as a faculty member or administrator for 24 years. David 's teaching and research are in the areas of consumer behavior, advertising, services marketing, and marketing strategy. David has published … rush limbaugh sheets advertisement